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Imua Moms · North Shore, Oʻahu

We were surfersThen we became mothersNow we are both

And we are stronger, deeper, and more capable than ever.

Danielle embracing a banyan tree, blended with an image of her surfing a North Shore wave
imua — to move forward

Imua Moms is bringing forward one of surfing’s greatest untold stories: the power of mothers in surfing.

Somewhere along the way, the world forgot what nature has always known:

Mothers are powerful. Mothers are leaders. Mothers are forces of nature.

We were taught to shrink. To become quieter. To question our worth when motherhood changed us.

But the ocean reminds us of what we already know.

We were never meant to become less.
We were meant to become more.

And now, the mothers of surfing are remembering — and refusing to be silent, diminished, or unseen.

This is motherhood in surfing.
This is Mother Nature moving through us.
This is IMUA.

Contest series · Global & digital

Two seasonsEvery oceanEvery mother surfer

Summer edition · Entries due October 20

Triple CrownThe Imua MomsSummer edition

The first ever surfing mother champion. One submission, three crowns — every mother surfer, every level, every ocean on Earth. Longboard or shortboard, any country. We’re not just hosting a contest. We are making history.

$4,000Grand prize · the first ever Imua Moms Surfing Mother Champion
$1,000Filmmaker prize · your story’s storyteller
$100Entry · founding member investment
10 minMax time · iPhone welcome
Crown one40%

The Wave

2–5 surf clips — competition or free surfing. Judged on wave selection, flow and style, commitment and presence, and pure enjoyment. Physicality and heart over any single trick.

Crown two30%

The Story

Your motherhood narrative — pregnancy, transitions, identity, grief and joy. The moments that shaped who you are now. Honest, vulnerable, specific.

Crown three30%

The Spirit

30–90 second witness testimonies — someone else’s honest take on who you are as a mother, from a coach, mentor or fellow mom: “What do people not see about her?”

How to enter

  1. Film your edit

    Combine all three crowns into one submission, max 10 minutes. Authenticity beats production value, and grace wins over flash.

  2. Check eligibility

    You’re a mother or guardian, anywhere in the world, who can surf or kiteboard, and you’re willing to share your story publicly. Family-friendly, always.

  3. Send it in

    Upload via WeTransfer, Dropbox or Google Drive and send the link to imuamoms@gmail.com. Subject: “YOUR NAME, TRIPLE CROWN”.

  4. Bring your lineup

    Your filmmaker is part of the story — and eligible for the $1,000 filmmaker prize. Submit separately. Tag #ImuaMomsTCC.

Enter the Triple Crown $100

Your entry fee supports the prize pool — $4,000 for the first ever Imua Moms Surfing Mother Champion and $1,000 for the filmmaker — and the movement to make surfing mothers visible.

Pay $100 & submit entry After payment, you’ll receive an email with the submission form — paste your WeTransfer or Google Drive link there.

Register your entry

Timeline

Entries open. Submit your film by October 20.

Judging period. Meet the finalists.

We crown our champion. Prize distribution.

The way home

Lost inmotherhood?You’re not alone

A short story in eight frames — about the woman we were, and the woman we’re becoming.

01 / 08
Begin The Way Home
  • Lost in motherhood? You’re not alone.
  • Maybe that anxious feeling of being ‘lost’ in motherhood is actually friction between who we were and who motherhood is asking us to become.
  • We keep looking for the woman we recognize. The body. The freedom. The energy. The dreams. The way we used to move through the world.
  • And when we can’t find her, we think something has gone wrong. Maybe that’s why this transformation can feel so disorienting.
  • We’re trying to recognize a woman we’ve never been before. This isn’t loss. It’s a becoming.
  • Maybe motherhood didn’t make us lose ourselves. Maybe it peeled back everything that was never really us to begin with. Maybe it made space for who we truly are.
  • Maybe it finally asked us to meet ourselves. Not the woman we were. The woman we’re becoming.
  • The way home. A return to you. Not who you were, but who you’re becoming. Motherhood always moves us forward.
Mother Nature

Mother Natureour firstMother

Mother Nature — our mothers’ mother. The original mother who nurtured all living things, not just humans, still brings us back to the teachings that make us better. She teaches us to grow without apology.

As surfing mothers, we have the extraordinary privilege of raising our children close to one of Mother Nature’s greatest teachers — the ocean. We can teach them not only how to surf it, but how to listen to it. Respect it. Protect it. And understand that we are not separate from the natural world. We belong to it.

And perhaps most importantly, she reminds us that nothing alive is meant to stay the same.

We don’t ask our children to stop growing.
We don’t ask the tide to stop turning.
We don’t ask a tree to return to the seed it once was.
So why do we ask mothers to go back?

Motherhood isn’t a return. It is an evolution.

Hover over each image — or tap it — to read its lesson.

Unfurling green fern
01Growth

Growth

We don’t ask our children to stop growing. Why would we ask it of mothers?

We celebrate every new version of our children — the first step, the first word, the person slowly unfolding before us.

Nature does the same. A fern doesn’t apologize for unfurling. It reaches toward the light and becomes what it was always meant to become.

Motherhood asks the same of us. We aren’t meant to return to the women or surfers we were before our children. We are allowed to keep unfolding beside them.

Let them grow. Let yourself grow, too.

Aerial view of waves meeting the shore
02Motion

Motion

Nothing in the ocean survives by refusing to move.

Tides rise and fall. Swells arrive and disappear. The ocean can be powerful one day and gentle the next, but it never stops being the ocean.

Motherhood has seasons too. Some seasons we charge. Some seasons we wait. Some seasons our children need more of us. And some seasons the ocean calls us back.

We can teach our children that moving forward doesn’t always mean moving fast.

It means learning to move with the season you’re in.

Seashells resting on grey sand
03Shelter

Shelter

Protection is one of nature’s oldest forms of love. A shell creates a boundary around something tender while it grows.

Motherhood asks us to do the same. Our children need safety before they can confidently explore the world. Love, boundaries, protection and belonging give them somewhere safe to return.

But shelter isn’t meant to prevent life.

We protect what is growing without preventing it from growing.

Eventually, we teach them how to meet the ocean — and the world — with confidence of their own.

Smooth white and brown pebbles
04Grounding

Grounding

Before we teach our children how far they can go, we give them somewhere safe to stand.

Nature grounds us without saying a word. Bare feet in the sand. A hand against stone. Salt on our skin. The horizon after a difficult day.

As surfers, the ocean continually brings us back to ourselves. When our children watch us return to the places that ground us, we teach them that they can do the same.

Give them roots. Then teach them how to find their own way home.

A family of giraffes standing together on golden grassland
05Empathy

Empathy

Children learn how to love the world by watching how we love what lives within it.

Animals are often a child’s first chance to understand that another life has feelings, needs, boundaries and value.

When we teach a child to approach gently, recognize fear, respect space, protect rather than harm, and care for something more vulnerable than themselves — we are teaching empathy.

That lesson becomes how they treat other people. The land. The ocean. And eventually, the world they inherit.

Teach them to care for what cannot ask them to care.

Danielle sitting among banyan roots, looking out
A hand resting on banyan roots
Our story

Born fromone woman’s storyBuilt for every mother

Imua Moms was founded by Danielle Zirkelbach — surfer, artist, and the world’s first sponsored athlete mom. Through birth and postpartum, the ocean became her therapy, her temple, her mother.

From that healing grew a movement: from ego to empathy, from competition to connection, from isolation to legacy. Mothers are not broken. They are becoming.

Danielle ZirkelbachFounder, Imua Moms

Read the full story
Danielle, pregnant, kneeling in the sand and hugging her son at the shore
“Nothing is more powerful than a mother in alignment.”

Kneeling in the sand with my son, a new life on the way — the ocean always calling us forward.

Danielle Zirkelbach
Lush green sea cliffs of a Hawaiian coastline
Retreats

Salt waterslow morningsA circle of mothers

Days in the ocean and on the land — movement, rest and honest conversation, held in the spirit of ʻohana.

  • WhereOʻahu, Hawaiʻi
  • ForMothers & mothers-to-be
  • WhenDates coming soon
coming soon Be the first to know
Join us

Tell ushow youImua

Letters from the shore, first word on retreats, and a circle of mothers who have your back.

For athletic moms, creative moms, working moms, nurturing moms — and women who are not yet moms.