Imua Moms is bringing forward one of surfing’s greatest untold stories: the power of mothers in surfing.
Somewhere along the way, the world forgot what nature has always known:
Mothers are powerful. Mothers are leaders. Mothers are forces of nature.
We were taught to shrink. To become quieter. To question our worth when motherhood changed us.
But the ocean reminds us of what we already know.
We were never meant to become less. We were meant to become more.
And now, the mothers of surfing are remembering — and refusing to be silent, diminished, or unseen.
This is motherhood in surfing. This is Mother Nature moving through us. This is IMUA.
Contest series · Global & digital
Two seasonsEvery oceanEvery mother surfer
Summer edition · Entries due October 20
Triple CrownThe Imua MomsSummer edition
The first ever surfing mother champion. One submission, three crowns — every mother surfer, every level, every ocean on Earth. Longboard or shortboard, any country. We’re not just hosting a contest. We are making history.
$4,000Grand prize · the first ever Imua Moms Surfing Mother Champion
$1,000Filmmaker prize · your story’s storyteller
$100Entry · founding member investment
10 minMax time · iPhone welcome
Crown one40%
The Wave
2–5 surf clips — competition or free surfing. Judged on wave selection, flow and style, commitment and presence, and pure enjoyment. Physicality and heart over any single trick.
Crown two30%
The Story
Your motherhood narrative — pregnancy, transitions, identity, grief and joy. The moments that shaped who you are now. Honest, vulnerable, specific.
Crown three30%
The Spirit
30–90 second witness testimonies — someone else’s honest take on who you are as a mother, from a coach, mentor or fellow mom: “What do people not see about her?”
How to enter
Film your edit
Combine all three crowns into one submission, max 10 minutes. Authenticity beats production value, and grace wins over flash.
Check eligibility
You’re a mother or guardian, anywhere in the world, who can surf or kiteboard, and you’re willing to share your story publicly. Family-friendly, always.
Send it in
Upload via WeTransfer, Dropbox or Google Drive and send the link to imuamoms@gmail.com. Subject: “YOUR NAME, TRIPLE CROWN”.
Bring your lineup
Your filmmaker is part of the story — and eligible for the $1,000 filmmaker prize. Submit separately. Tag #ImuaMomsTCC.
Enter the Triple Crown$100
Your entry fee supports the prize pool — $4,000 for the first ever Imua Moms Surfing Mother Champion and $1,000 for the filmmaker — and the movement to make surfing mothers visible.
Pay $100 & submit entry
After payment, you’ll receive an email with the submission form — paste your WeTransfer or Google Drive link there.
When the big winter swells arrive, we go again. The Wave is the Triple Crown’s winter sister — same vibe, one entry: one perfect ride. A single-wave video contest built for the season when the ocean shows its power, and mothers show theirs.
Dec – FebProposed window
1 waveYour best ride
60 secDuration
~$40Entry
Why winter
Winter is when surf crowns its champions — and when surfing mothers juggle holidays, school time and storms to steal one perfect ride. That ride deserves a stage. Format and dates are being finalized; the winter waitlist opens this fall.
One wave.Your single best ride of the winter — any lineup on earth, longboard or shortboard.
One minute.A 60-second voiceover: what this winter, this wave, and this life as a surfing mother mean.
One lineup.Every entrant is featured in the community gallery — because visibility is the whole point.
Join the winter waitlist
Be the first to hear when dates and entry open.
Mahalo — you’re on the winter list. We’ll be in touch.
The way home
Lost inmotherhood?You’re not alone
A short story in eight frames — about the woman we were, and the woman we’re becoming.
Mother Nature — our mothers’ mother. The original mother who nurtured all living things, not just humans, still brings us back to the teachings that make us better. She teaches us to grow without apology.
As surfing mothers, we have the extraordinary privilege of raising our children close to one of Mother Nature’s greatest teachers — the ocean. We can teach them not only how to surf it, but how to listen to it. Respect it. Protect it. And understand that we are not separate from the natural world. We belong to it.
And perhaps most importantly, she reminds us that nothing alive is meant to stay the same.
We don’t ask our children to stop growing. We don’t ask the tide to stop turning. We don’t ask a tree to return to the seed it once was. So why do we ask mothers to go back?
Motherhood isn’t a return. It is an evolution.
Hover over each image — or tap it — to read its lesson.
01Growth
Growth
We don’t ask our children to stop growing. Why would we ask it of mothers?
We celebrate every new version of our children — the first step, the first word, the person slowly unfolding before us.
Nature does the same. A fern doesn’t apologize for unfurling. It reaches toward the light and becomes what it was always meant to become.
Motherhood asks the same of us. We aren’t meant to return to the women or surfers we were before our children. We are allowed to keep unfolding beside them.
Let them grow. Let yourself grow, too.
02Motion
Motion
Nothing in the ocean survives by refusing to move.
Tides rise and fall. Swells arrive and disappear. The ocean can be powerful one day and gentle the next, but it never stops being the ocean.
Motherhood has seasons too. Some seasons we charge. Some seasons we wait. Some seasons our children need more of us. And some seasons the ocean calls us back.
We can teach our children that moving forward doesn’t always mean moving fast.
It means learning to move with the season you’re in.
03Shelter
Shelter
Protection is one of nature’s oldest forms of love. A shell creates a boundary around something tender while it grows.
Motherhood asks us to do the same. Our children need safety before they can confidently explore the world. Love, boundaries, protection and belonging give them somewhere safe to return.
But shelter isn’t meant to prevent life.
We protect what is growing without preventing it from growing.
Eventually, we teach them how to meet the ocean — and the world — with confidence of their own.
04Grounding
Grounding
Before we teach our children how far they can go, we give them somewhere safe to stand.
Nature grounds us without saying a word. Bare feet in the sand. A hand against stone. Salt on our skin. The horizon after a difficult day.
As surfers, the ocean continually brings us back to ourselves. When our children watch us return to the places that ground us, we teach them that they can do the same.
Give them roots. Then teach them how to find their own way home.
05Empathy
Empathy
Children learn how to love the world by watching how we love what lives within it.
Animals are often a child’s first chance to understand that another life has feelings, needs, boundaries and value.
When we teach a child to approach gently, recognize fear, respect space, protect rather than harm, and care for something more vulnerable than themselves — we are teaching empathy.
That lesson becomes how they treat other people. The land. The ocean. And eventually, the world they inherit.
Teach them to care for what cannot ask them to care.
Our story
Born fromone woman’s storyBuilt for every mother
Imua Moms was founded by Danielle Zirkelbach — surfer, artist, and the world’s first sponsored athlete mom. Through birth and postpartum, the ocean became her therapy, her temple, her mother.
From that healing grew a movement: from ego to empathy, from competition to connection, from isolation to legacy. Mothers are not broken. They are becoming.
For athletic moms, creative moms, working moms, nurturing moms — and women who are not yet moms.
Our story
Born fromone woman’s storyBuilt for every mother
Imua Moms: the story — as told by founder Danielle Zirkelbach.
My name is Danielle Zirkelbach, and I founded Imua Moms for the women who keep moving forward — for the mothers who nurture their children, their dreams, and their passions, all at once. But before I could build this home for others, I had to walk through my own shadows.
01
Motherless
I grew up motherless. My mother didn’t die — she left. She had two other daughters she stayed with, but my brother and I were left behind.
That kind of pain doesn’t just appear; it’s inherited. I come from a long line of women — four generations — who carried the same wound. Women who were motherless not by death, but by abandonment, by silence, by the ache that comes when love breaks under the weight of its own pain.
Each generation passed it on — not because they wanted to, but because they didn’t know how to stop it. The curse wasn’t a spell; it was the absence of healing. And I was born into that absence — a lineage of lost daughters, each searching for a mother who could not stay.
It was hard knowing my mother was out there, and even harder not to know why she chose to leave. Knowing is painful. Not knowing is haunting. Every day was a reminder that mothers are meant to love their babies and stay. And I was always the strange one — the girl without a mother.
But even then — even in the pain — God never stopped speaking to me. When my body moved, when I pushed myself past exhaustion, when my heart was on fire and my lungs were burning — that’s when I could hear Him most clearly. In the rhythm of my breath, in the pounding of my feet, in the silence between waves — He was there.
He kept whispering, “You are the one. You are the strongest one. You will end this.”
And I believed Him — even when I didn’t understand what He meant. Looking back, I see it now. He was preparing me for a spiritual war — not one fought in the world, but in the soul of my own family line. He was raising me to break what had been unbroken for centuries — the chain that kept mothers and daughters apart.
When I looked into the eyes of my children, I knew there was no way I would become part of the problem. I would end it. I would win this war. I would set my children free.
I always knew I was different — but I thought it was in a bad way. I thought it made me too sensitive, too intense, too much. But then I became a mother — and I realized it wasn’t a curse. It was the call. It was the “Neo in The Matrix” kind of different — the kind that wakes you up and shows you that you were never meant to fit in. You were meant to change everything.
02
Where Imua Began
I was pregnant with my first child in the middle of COVID.
Becoming a mother without ever having had one was frightening enough. Now there was a new fear:
Who would I become?
Would I lose surfing? Would I lose sport? Would I lose my body, my freedom, my identity — the very things that had carried me through a lifetime of surviving without a mother? And beneath all of it lived the question I was almost afraid to ask: How do I become a mother when I never had one?
Then, almost overnight, the world changed. Fear. Panic. Isolation. Plans disappeared, families were separated, doors closed. Millions of people were searching for someone to tell them: You’re going to be okay. Here is what happens next. There were no answers. You simply had to step into the unknown and trust that you would keep going.
And strangely — I felt almost normal. Because I had been living that feeling my entire life.
There was no maternal safety net beneath me. No mother to call when I was frightened. No one to teach me the things a daughter learns simply by standing beside her mother. And it wasn’t only the missing advice. It was the absence of that deeper thing a mother’s love gives a child — the feeling that somewhere in this enormous world, you are held.
I had learned to move through life without that map. The world was meeting those feelings for the first time. I had been navigating them for most of my life. And now, in the middle of it all, I was becoming the mother.
At the same time, the one woman I had known as a maternal presence — my grandmother on my father’s side — was slowly dying. Because of the pandemic, I made one of the most painful decisions of my life: not to be beside her when she took her last breath. I had to protect the family growing around me, and the life growing inside me.
So there I was. Becoming a mother. Losing the woman who had shown me what having one might feel like. And confronting, more deeply than ever, how much I had never been mothered myself.
Then there was surfing. Sport was how I had learned to navigate being motherless. When life felt unstable, movement was there. When I couldn’t explain what I felt, sport gave it somewhere to go. And the ocean was where I felt held by something far larger than myself. Losing that wasn’t a small fear. It terrified me.
So I went searching for the mothers in surfing who could show me the way. How did you surf pregnant? When did you stop? What was safe? What happened to your body after birth? How did you breastfeed and surf? How did you return? How did you become a mother without losing the surfer inside you?
Again and again, I found silence. There were mothers in surfing. But where were their stories? Where was the lived record for the next woman coming behind them?
And somewhere in that silence, for the first time in my life, I heard God as clearly as if He were standing beside me:
If you cannot find it, create it.
So I began. I asked questions. I listened. I documented. I learned from my body, from other mothers, and from the ocean.
I couldn’t go backward and give the little girl I had been a mother. But I could move forward and become one. I could become the safety I had searched for. I could give my children roots where I had known absence. And I could build something in surfing so the next mother searching in the dark wouldn’t have to start with nothing.
That is where Imua Moms began. Not because I had all the answers — because I knew what it felt like to have none.
Maybe that is why the word Imua found me. My story was never asking me to go backward and recover everything I had lost. Motherhood wasn’t asking me to become the woman I was before. The ocean wasn’t asking me to become the surfer I had been. God was calling me somewhere else.
Forward into motherhood. Forward into surfing. Forward into the woman I was becoming.
Forward into creating what had been missing all along.
Imua, my son
Imua is my son’s name. His life is what inspired me to finally turn toward the most painful part of my own — so he could have the best mother I could become. His life inspired me to change the world for the better. Every step forward, it was always him I was moving closer to.
And, eventually, his amazing sister — Gaia.
Our little earth.
03
Becoming the Mother
When I became a mother myself, everything shifted.
Birth cracked me open — not just physically, but spiritually. It forced me to meet the parts of myself I had buried: fear, grief, rage, and longing. In the delivery room, I met my shadow.
All the pain I had avoided came rushing back. It was beautiful — and terrifying. I felt every wound I had inherited, every echo of abandonment and silence from generations before me.
And then came postpartum — a storm I wasn’t ready for. I thought I had healed. But motherhood showed me where the wounds still lived. The joy was overwhelming, but so was the sorrow. Even as I held my baby — the purest love I’d ever known — I felt my past staring back at me.
Sometimes, I wondered if my mother had felt this too. Maybe she had suffered silently, trapped in her own unspoken pain. She had no mother either. She was an orphan. Maybe this was a chain — centuries long — that I was meant to break.
04
Saved by Surfing
In the darkest moments, when I couldn’t find myself in the mirror, I turned back to the ocean.
The waves became my therapy, my temple, my mother.
Surfing reminded me who I was. Each paddle out was a prayer. Each wave — a baptism. The sea didn’t judge my pain; it absorbed it.
And as my little family grew — my son, my partner, our life by the water — I began to heal. Together, we found rhythm. Together, we remembered love.
05
The Calling
Through every tear, every sleepless night, every whisper of doubt — I heard God’s voice. He said:
“You have to change the world for mothers. This is yours to carry. You will end this curse — for yourself, for your children, and for the world I created.”
I didn’t have a plan. I just had faith. So I began — with one small step. A space for mothers who needed support while still chasing their passions.
That space became Imua Moms.
06
The Mission
Imua Moms began where my healing began — in sport. Athletics had always been my sanctuary, my mother. And the ocean — my constant teacher.
So I built this movement from that truth:
Mothers are not broken. They are becoming.
Imua Moms is more than a community. It’s a movement. A reclamation of the sacred connection between motherhood, nature, and God. A reminder that when a mother stays connected — to herself, her children, the Earth, and the divine — she becomes unstoppable.
07
The Vision
Nothing is more powerful than a mother in alignment.
She carries the wisdom of creation, the rhythm of nature, and the strength to heal generations.
When we honor the mother — in ourselves, in our families, in the world — we end division. Because motherhood transcends race, culture, status, and story.
The mother is the living reflection of God’s love. She keeps her children close to faith, to the land, and to each other.
08
The Legacy
This began as a whisper from God, and today, it moves like a wave — unstoppable, alive, and divine.
For four generations, the women in my family carried the same wound — a lineage of motherless daughters, each bound by silence, fear, and pain too heavy to name. But God never stopped speaking to me. Even when I was lost in that pain, I could hear Him in motion — in the rhythm of sport, in the stillness between waves, in the fire that burned through my body when I refused to give up.
He kept saying, “You are the one. You are the strongest one. You will end this.”
And when I became a mother, I finally understood. The battle wasn’t against the world — it was within the soul. A spiritual war carried through generations, disguised as abandonment, shame, and disconnection. But looking into the eyes of my children, I made a vow:
This war ends with me.
I don't have to hesitate wondering if I have the answers to healing my family, and helping others. I KNOW now I have, and always have had, the power to rewrite the code.
Through love, faith, and movement, I broke the pattern. I chose connection over escape. Presence over pain. Faith over fear.
And from that choice — from that victory — Imua Moms was born.
It began with sport, because that’s where God spoke to me the loudest. Through the ocean, I remembered who I was — and who all mothers are: The living reflection of divine love. The bridge between heaven and earth. The heart that keeps humanity alive.
Now, this movement carries that message forward. We are rewriting what it means to be a mother — in sport, in culture, and in spirit. We are raising mothers who walk with courage, and children who will inherit a world that finally honors the mother in every sense of the word.
This is more than a movement. It’s redemption. It’s restoration. It’s the return of the mother.
This is Imua Moms. Born from pain. Moved by love. Built to win the war — and heal the world.
We just need to return to ourselves. Automatic Priority frees us from water battle. Wear the movement — for mothers who surf, and the ʻohana who cheers them on.
Hover over each photo — or tap it — to meet the woman behind it.
FounderDanielle Zirkelbach
Danielle Zirkelbach · Founder
Surfer. Mother. Founder.
Danielle grew up without a mother, and found her way through sport and the ocean. Pregnant with her first child in the middle of COVID, she searched for surfing mothers who could show her the way — and found silence.
So she created what was missing. Imua Moms is her promise that the next mother paddling out won’t have to start with nothing.